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Awareness & Branding Task Force
The Nebraska Credit Union League’s Awareness & Branding Task Force is charged with proactively growing awareness and market share of credit unions across the state by exploring the difference Credit Unions make and the benefits of membership Credit Unions provide.
1. Conduct research to uncover opinions, obstacles and opportunities for the creative rationale and a statewide campaign.
2. Create a message that resonates with the target market.
3. Develop a consistent and unified marketing/communication platform.